Amazon Attribution UTM Builder

Create UTM links to track off-Amazon traffic driving to your Amazon listings.

Destination URL *

The page you want to send traffic to.

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Content (Optional)

Used to differentiate ads or links that point to the same URL.

Campaign Term (Optional)

Fill out the required fields to generate your URL...

Warning: Google Analytics strongly recommends providing at least a Source, Medium, and Campaign to avoid `(not set)` in your reports.

Note: This tool automatically formats your inputs (lowercase, underscores) to enforce clean data taxonomy in Google Analytics.

Amazon Attribution Tagging Rules

If your goal is to track sales on Amazon, generic UTMs won't work on their own. You must use Amazon Attribution tags.

Amazon Attribution supports paid and organic non-Amazon channels including social, search, video, email, and affiliate marketing.

TapToLink gives you branded short links, bridge pages, and click analytics—all on your own custom domain.