What is the difference between a bridge page and a landing page?

A landing page is a broad term for any destination page. A bridge page is specifically designed to route traffic from a social or ad platform to a 3rd party merchant.

Are bridge pages allowed on Facebook ads?

Yes, in fact, Facebook requires bridge pages for affiliate marketing; direct linking to an affiliate offer violates their ad policies.

Do bridge pages decrease conversion rates?

While it adds an extra click, it typically increases overall conversion by 'warming up' the traffic and filtering out low-intent clicks.

What is the difference between a bridge page and a landing page?

A landing page is a broad term for any destination page. A bridge page is specifically designed to route traffic from a social or ad platform to a 3rd party merchant.

Are bridge pages allowed on Facebook ads?

Yes, in fact, Facebook requires bridge pages for affiliate marketing; direct linking to an affiliate offer violates their ad policies.

Do bridge pages decrease conversion rates?

While it adds an extra click, it typically increases overall conversion by 'warming up' the traffic and filtering out low-intent clicks.

What is an Affiliate Bridge Page?

The short answer:

A bridge page is a micro-landing page that sits between your traffic source (like Instagram or TikTok) and your affiliate offer, 'bridging' the gap.

The Actual Rule

"A bridge page is a micro-landing page that sits between your traffic source (like Instagram or TikTok) and your affiliate offer, 'bridging' the gap."

Source: ClickBank Guidelines Verified: 2026-07-01

What happens if you break this rule?

Lower conversion rates due to 'cold' traffic bouncing off merchant pages.
Shadowbanned social media profiles.
Blocked ad accounts on Meta and TikTok for using direct affiliate redirects.

The Fix: Use a Bridge Page

Create a pre-sell narrative

Use text and video to explain exactly why you are recommending the product.

Capture an email

Before sending them to the merchant, offer a free guide to capture their email address.

Disclosure Note: Bridge pages are the best place to include mandatory FTC affiliate disclosures clearly.

Build your first bridge page free No credit card required. Promote TapToLink 40% recurring, for life.

Frequently Asked Questions

What is the difference between a bridge page and a landing page?: A landing page is a broad term for any destination page. A bridge page is specifically designed to route traffic from a social or ad platform to a 3rd party merchant.
Are bridge pages allowed on Facebook ads?: Yes, in fact, Facebook requires bridge pages for affiliate marketing; direct linking to an affiliate offer violates their ad policies.
Do bridge pages decrease conversion rates?: While it adds an extra click, it typically increases overall conversion by 'warming up' the traffic and filtering out low-intent clicks.